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Why Pollinators Matter

  • Writer: Juliana Loomer
    Juliana Loomer
  • Jun 30, 2025
  • 3 min read

This year, planning our garden in the North of Norway, we decided to forego the veggie garden and create a butterfly garden instead. It feels like the right change of strategy. While growing food is rewarding, dedicating space to pollinators like butterflies, bees, and hummingbirds (no hummies up here 😥 ) supports something even more foundational: biodiversity. A butterfly garden not only adds color and life to our yard, it provides essential habitat and food for species that are struggling to survive in a changing world. It’s was a small but powerful way to give back to nature, invite beauty into our lives, and help restore the delicate balance that makes our garden beautiful in a harsh Arctic environment.


Our Northern Norway butterfly garden with dandelion, roses, cornflowers and more - all native and free growing.
Our Northern Norway butterfly garden with dandelion, roses, cornflowers and more - all native and free growing.

Because pollinators are small, we forget about them, but their impact is massive. From buzzing bees to fluttering butterflies, these tiny creatures make our world bloom—literally. They’re responsible for helping more than 75% of flowering plants reproduce, including over one-third of the food crops we eat every day. But pollinators are under threat, and their decline puts ecosystems, agriculture, and biodiversity at risk.


One of our happy customers, the migrating Red Admiral butterly. Check out more: https://butterfly-conservation.org/butterflies/red-admiral
One of our happy customers, the migrating Red Admiral butterly. Check out more: https://butterfly-conservation.org/butterflies/red-admiral

Why Are Pollinators So Important? 🐝 

Pollinators—bees, butterflies, moths, beetles, birds, and even bats—help transfer pollen between flowers, enabling plants to produce seeds, fruit, and new life. Here's why that matters:

  • Food security: Apples, almonds, berries, tomatoes, and hundreds of other crops rely on pollination.

  • Biodiversity: Pollinators support the survival of countless wild plant species, which in turn provide habitat and food for other animals.

  • Healthy ecosystems: Pollinator-friendly environments are often richer in nutrients, better at storing carbon, and more resilient to climate stress.

But habitat loss, pesticides, climate change, and disease are causing pollinator populations to crash. That’s where you come in.


How to Attract and Support Pollinators in Your Space

Whether you’re on a farm or in the city, here are some simple, effective ways to create a pollinator haven:

1. Plant a diverse garden

  • Include native flowering plants that bloom across all seasons.

  • Choose a variety of colors, shapes, and sizes to attract different species.

  • Avoid double-petaled hybrids—they often have less nectar.

Tip: Group similar flowers together so pollinators can easily hop from one to another.

2. Avoid harmful pesticides

  • Many insecticides, especially neonicotinoids, are toxic to bees and other pollinators.

  • Opt for organic methods or integrated pest management.

  • If you must spray, do it at dusk when pollinators are less active.

3. Provide shelter and nesting sites

  • Leave some wild areas—bare soil, dead wood, or dry grass are perfect for nesting bees and overwintering insects.

  • Install bee hotels, especially for solitary native bees.

  • Let parts of your garden grow untamed—pollinators love a little mess!

4. Supply clean water

  • A shallow dish with pebbles or twigs allows insects to drink safely.

  • Change the water regularly to prevent mosquitoes.

5. Be a mindful mower

  • Allow clover, dandelions, and wildflowers to bloom in lawns.

  • Reduce mowing frequency during spring and early summer to give pollinators time to feed.


Go Native

Native plants and native pollinators evolved together, meaning they form highly beneficial partnerships. Your local extension service or native plant society can recommend species that thrive in your region and attract the right insects.


Pollinators Need You—And You Need Them

Creating a pollinator-friendly space isn’t just good for the bees—it’s good for your garden, your community, and the planet. You’ll enjoy healthier plants, more productive veggies, and the satisfaction of knowing you’re helping keep the natural world buzzing. Even small changes make a big difference. One flower-filled balcony or pesticide-free backyard at a time, we can help pollinators—and biodiversity—bounce back.


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Sturgis Holding AS

Birger S. Bekkevold

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